M2 has opened its office in Rome

M2, a consultancy studio for travel & tourism communications and marketing, has opened its office in Rome. Capable of operating in Italy and in all major international markets thanks to a networks of partners ensuring high quality operational support in all marketing and communications disciplines, M2 is now ready to offer professional support to the Italian travel and tourism industry.

Led by Marco Ferrari, a communication veteran, with over twenty years of experience in hospitality multinationals like Hilton, CIGA, Sheraton and Starwood, and Mikaela Dema, a creative professional with qualified experiences in television productions and online communication, M2 has a natural vocation for travel & tourism, combining innovation with creative imagination.

“M2  is a communications enterprise aiming at combining innovation with creativity, to look at today’s communication challenges  with a new set of eyes" confirmed Marco Ferrari, CEO of M2. " I am totally convinced that tourism is the fronton for the Italian re-birth and the many opportunities and existing examples of excellence already operating in the Italian market are the undeniable evidence of that. For this reason, I believe it is a great opportunity to develop top quality professional synergies and offer the Italian industry the necessary competences to communicate internationally”.

One of the M2?s projects is the growth of Italian Connections, the first Italian social network on travel and tourism, created two years ago by Marco Ferrari and counting today over 8,000 members from 24 countries. The re-engineering of Italian Connections will be carried out together with Dapalab, the M2 partner managing online communications strategies.

“To work in team with extraordinary professionals like Dapalab  is the key  to offer the market fresh and useful quality ideas" added Marco Ferrari. "By the first quarter of  2012, Italian Connections will become an example of the potential the Italian tourism has to attract the public attention  in Italy and worldwide. Together with Dapalab, we are preparing a communications tool allowing the Italian travel & tourism companies to start a dialogue  with the markets and the online audience, and share the emotions that Italy offers to the travelers.”